Coin Master
Developer(s)	Moon Active
Publisher(s)	Moon Active
Platform(s)	iOS, Android
Release	2015
Genre(s)	Casual mobile game
Mode(s)	Single-player

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Coin Master is a free, single-player, casual mobile game created by Israeli studio Moon Active.^[1] It has had over 100 million downloads (as of February 2021). Coin Master is the top-grossing mobile game in the UK (since February 2019) and Germany (since June 2019).^[2]

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Gameplay[edit]

The objective of Coin Master is to win coins to upgrade items in order to build up villages.^[3]^[4]

Coin Master can be found under the 'Adventure Game' category in the app stores, but uses gambling mechanics. In order to build their own game villages or attack the villages of other players, users must spin to win coins. The number of attempts is limited to seven per hour, but additional attempts and items can be purchased in chests.^[5] Also, free spins are gifted by Coin Master through links on their social channels and by subscribing to their email newsletter. There are also numerous websites that collect these links to make it easy for you to collect all the free gift rewards.^[6]

Strategy[edit]

A fortune is acquired by spinning and winning, attacking another player's village, or raiding another player’s fortune. A maximum of five shields, as well as the pet Rhino, can be used to defend villages. When a player's village is attacked, the game also allows a 'revenge' so a player can launch a counterattack.<, ref, name='gameplay2' />

Levels[edit]

Players advance to the next village once theirs is built. The levels continuously get more challenging as the player progresses.^[7] As of February 2021, Coin Master has 316 levels.^[8]

Villages[edit]

Players continue to spin, win and build through more than 300 uniquely themed village adventures, such as LA dreams, Buddhist village, Hell's village, and so on. Other village themes include Magical Forest, Steampunk Land, and Coin Manor.^[7]^[9] Villages have five items, which can include characters, pets, homes, transportation, and items from nature.^[4] To complete a village you need coins. Every next village is more expensive than the one before. The first village costs 3.1 million coins. Village 293 costs over 1.6 trillion coins. You can lower the cost of a village by building village items during the Village Mania event.^[10]

Card collection[edit]

An extremely popular feature in the game is the ‘Card Collection’.^[11] Players make tremendous efforts to collect and trade cards in hopes of completing card setts, which are used to win sought-after rewards such as spins, pet experience, and more. Chests with collectible cards inside them can also be collected using coins.^[12]

Cards differ in value, and some of the rarest ones can be very difficult to find. The most precious cards can be shown off to the player's communities.^[9]

There are countless online social groups of fans from all over the world that are dedicated purely to card trading.^[12]

Characters[edit]

The pig that is placed in all the events and promotion art of the game is the protagonist (tour guide) of Coin Master.

Additionally, there are new characters introduced in every village.^[13]

The game also features other mythological characters such as wizards, witches, warriors, and queens.^[9]

Pets[edit]

Foxy, Tiger, and Rhino are the 3 pets^[14] that are designed to help players collect more coins each in their own unique way. Pets can be raised by obtaining treats for them and raising their XP (experience points) by using XP potions. Foxy gives you extra coins for a raid up to 107% of your raid value. Tiger gives you extra coins for attacks. These extra coins can get up to 410% of the attack value. Rhino protects your village from attacks. This pet protects up to 70% of the attacks on your village. Additionally, pets need to be kept awake with treats. For each treat they stay awake for 4 hours. They can stay awake for longer periods of time with multiple threats.^[3]

Events[edit]

At most times there are events in Coin Master. Main events last for 3 to 5 days and can be events in which you get rewards for attacks or raids. These events are called Attack Madness or Raid Madness. In some cases, you get rewards for both attacks and raids together. A new kind of event gives you rewards for getting 3 symbols on a row.

Spins[edit]

The game is based on the slot machine mechanism. In order to play the game, you need spins. Each day you receive up to 70 spins and there are other ways to obtain them like: Inviting Facebook friends to join the game, make gifts to your friends and receive a reward, following Coin Master on social media ( They share free spins and coins every day ^[15] ), watch in-game video ads, level up your villages.

VIP Status[edit]

VIP is a special status that gives extra benefits to players like extra spins, coins, exclusive events, a private Facebook group, and a permanent player ID. It was rumored that the VIP is given to players who spend a specific amount of money in the game depending on the country they play from but people have accused Moonactive of not being transparent enough with the process.

Commercial[edit]

As of October 2019, Coin Master has grossed over $508 million in gross revenue. 85% of Coin Master's net revenue comes from the U.S, the UK and Germany combined - over $260 million from the United States, a dramatic jump in the UK (since February 2019) resulting in $80 million, and Germany close behind with $52 million. Coin Master surpassed Candy Crush Saga as a top-grossing game and claimed first place on both the App Store and Google Play store in the United Kingdom and Ireland.^[16]^[17]

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According to the website OMR, Moon Active earned $US 280 million until October 2019.^[18]

In his late night show on German public TV, Jan Böhmermann voiced his opinion that Coin Master is marketed to children and adolescents despite corresponding denials, among other things such as the child-friendly look of the game and advertising from popular influencers like Pietro Lombardi.^[19]

Investors[edit]

The company has investors from the tech industry, such as Gigi Levy-Weiss, the former CEO of the Gibraltar-based online casino company 888 Holdings.^[20]

Advertisements[edit]

Jennifer Lopez,^[21]Khloé Kardashian, Kris Jenner, and Scott Disick have featured in advertisements for Coin Master.^[22]

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